QOTD 10/25/2026
Most of the 78,000 dieticians and nutritionists in the United States aren’t social media influencers. Many work in hospitals, departments of health, and private practices, and their median annual salary is $66,450, according to 2022 data from the Bureau of Labor Statistics.
While the dietician influencers contacted for this article wouldn’t say how much they are paid for sponsored posts, several said that companies generally pay a few thousand dollars per video and that offers could be as high as tens of thousands of dollars for creators with the biggest social media audiences.
Registered dietician Lindsay Pleskot, of Vancouver, British Columbia, has posted videos of herself eating ice cream and peanut butter cups while telling people that denying themselves sugary food will only make cravings worse.
These and other posts were paid for by the Canadian Sugar Institute. The trade group, which is funded by sugar producers, includes the videos on its Instagram page.
In an email, Pleskot said she “initially” had concerns about working with the sufar group, but that she has full control over her posts, which reflect her belief in “removing guilt and shame around food.” She wrote that “all collaborative content has been the same messaging I have shared organically for years.”
QOTD 10/24/2026
As efforts to limit ultraprocessed foods gather momentum around the world, a critical side-debate is creeping into the spotlight. The dispute centers on whether the leading standard for defining these foods is suitable for the job.
In recent journal articles, dozens of academics have criticized the methodology behind this standard, which is known as the NOVA classification system. NOVA categorizes foods on a scale of one to four: unprocessed foods like fresh fruit fall under the first category, the fourth indicates ultraprocessed foods like chicken nuggets or Doritos. Other papers have defended the benefits of foods that NOVA classifies as ultraprocessed, arguing that its standard is too broad.
Now there’s a new study in the American Journal of Public Health that has reviewed these NOVA critiques. And it’s made a notable discovery: 91% of them have at least one author with financial ties to the food industry.
“Looking at this as a trend across all of these papers is really striking,” said Erica LaFata, a research scientist at the Oregon Research Institute and the study’s lead author. “I hope that people can pay attention to where these conversations are coming from.”