putting "plant-based" on a vegan product gives me the same unease as asbestos-free tomatoes

@krankheit it's because a lot of consumers are grossed out by the vegan label or think it's only intended for actual vegans

@nautilus i guess the other thing is that they might assume there's a meat substitute in there, which i kind of understand but it feels a little archaic given they arent like super horrible nowadays

@krankheit are plants not based?