Have you ever willingly tapped on an in-app ad on your phone because you were interested in buying the thing wot was being advertised

@eniko I've tapped on an ad once to see what the heck it was that they were advertising, not to actually buy it.

@eniko not unless you include the "please register your shareware"-equivalent nag and the app really was that good

@eniko I've always wondered this myself as well. What can the ROI on such ads even be?

@eniko I selected no, but the only exception is music on instagram. Sometimes a band sounds good and I decide to click instead of looking them up separately

@eniko Yes, a handful of times over the last 25 years.

At least once it was because I'd already looked at the product in preparation for buying it, and the ad popped up on a website I wanted to support.